Cut to the chase: If you are reading this article and intent on keeping your ad blocker enabled on this site BUT you would still like to help the author, how about just contributing to us through Ko-fi or viewing our post about other ways you can help
OK I admit it, excessive ads can be a real pain when viewing web content. Heck, they are generally a real pain anywhere. You might notice we have disabled our advertisements while you read this post. Enjoy!
A lot us that are tech savvy led the “cut the cable” phenomenon by cancelling our cable or satellite television service, saying goodbye forever to commercialvision, known in earlier times as television. The worst part about that legacy medium is the outrageous increase in audio volume during commercials. A full 1/3 of each hour is commercials! Tivo DVR was an early response, but use of DVRs prompted commercialvision channel owners to begin stamping their channel logo as a watermark in the lower-right corner of all our favorite shows. Eventually just leaving commercialvision behind was the only way to regain our screen time sanity. Shame. Some of those ads were really trendy and funny.
Flight of Paying Customers
Barely worth reminding is the fact that most of the advertising audience then moved to online consumption for entertainment, education, and news. Ad revenue went down in legacy media because the products being shown there were not viewed by paying customers; they had moved on to new media. It took a little while but eventually marketing companies found where their customers had gone and made the needed investments to once again satisfy their customers – product manufacturers and service companies.
Oops They Did It Again
OK fine, new medium, new advertising. Have to pay for production and living costs somehow, right? And in our economy that happens through paying customers purchasing products which they discovered they needed by exposure to — advertisements
Unfortunately, all of us have gone through several phases of despair before encountering a banal Internet post like the one you are reading now:
- Early websites with BLINKING text. Yes, at one time, the web was ruled by sites with grotesque colors of blinking text advertisements
- The lawless and infuriating time period of the pop-up ad. You could truly lose your mind clicking “close” on one pop-up ad and then 2 more appear at it closes. Internet browsing PTSD
- Animated GIF’s, perfect for memes and ads. Not really that irritating except when they devolved into a modern version of the blinking text ad
- Autoplaying sound. The introduction of this technique initiated a beginning of the 2nd revolution against ads. It even prompted web browser developers to introduce a display icon and control button in browser tabs to disable sound from each tab
- Autoplaying videos. Here marketers of advertisements went too far. Nothing at all is more irritating to the senses, insulting to the psyche, and a fundemental affront to civility than a website with autoplaying video ads on their pages. The spawn of these types of ads caused even technical neophytes to consider using ad blockers
- It just keeps getting more intrusive with stuff like “show notifications” website functions and interstitial webpages, another incarnation of the pop-up ad
Hard Tech Meets Easy Get
The first countermeasures were highly technical to implement by end users and prone to causing more trouble than they were worth. Techniques like putting black-holes in the local DNS hosts file and installing out-of-band Java/Flash/JS script managers were available to only the most skilled amateur hackers among us. But using those things caused all kinds of browsing issues and really hard-to-find problems due to unrelated interactions with seemingly unrelated system areas affected by the blocking changes. Eventually all of these ideas matured into easily installable free and commercial ad blocker software that combined all of the best capabilities. Now, all an irritated and motivated user needs to do is download and install an executable or browser extension and most of the ads are gone while still leaving website content available. Gone are ads, autoplaying sound, autoplaying video, pop-ups. Peace is restored to browsing.
Counterpunch and Inevitable Surrender
For a while ad blockers were open secrets in the greater browsing community and kind of under the radar. Many of them were actually available in official app stores for desktop and mobile devices. Of course several ad blockers actually contained mostly malware or advertising payloads themselves, just like fake antivirus software, security scanners, driver managers, download managers, and update advisers. Over a period of months, these ad blockers were banned from app stores, became available only in external app catalogs or downloads, and for mobile devices, required rooting the system for installation. The yang to that ying was ad blocker software developers offering to build in whitelisting for “partner” advertisers that paid a fee to be “approved.” Yes, another protector sold out the protected. Even Google made peace with ad blockers and once again, you can find many quality ad blockers in the Chrome extension store. These creatures are with us now, in widespread use, and the marketing firms have only themselves to blame.
Everything Has a Cost
Technology has costs: systems, software, equipment, hosting, bandwidth, etc. Granted many of these costs can be reduced by using Open Source software and dual-purposing hardware, like personal and professional use of our own computers. But life itself has costs and it is totally acceptable and encouraged for someone to seek an improvement of their station in life. Arguably the best single advance the Internet has brought humanity is our ability now to instantaneously communicate with each other, share our knowledge, and appreciate each other’s contributions. We are getting smarter even fast than ever. And it is all because the Internet allows competition of ideas without borders or filters. Should not we also be able to make a living through this new medium, especially newcomers and up-and-comers like smaller blogs?
Too Big to Fail
Whereas small blogs are predominantly self-funded with little or no revenue, certainly this describes CoolGeeks101.com, larger websites are in a much better position to handle the dramatic effect ad blockers have had on blog revenue. Those large sites are Internet institutions with many funded by traditional media or buttressed by brick-and-mortar operations. They have the ability to self-host ads. They employ very sophisticated, and very expensive, anti- ad blocker technologies that are simply beyond the means of a small blog like CoolGeeks101.com. Worse, while still maintaining a viable business, they can successfully implement paywalls and outright block access to their material from users of ad block users. Small blogs have a very difficult time attaining this level of scale without access to easy-to-implement advertising streams.
Ad Blockers Hurt Small Blogs Most of All
The decrease in revenue due to ad blockers for smaller websites discourages new innovative content from being posted and only encourages growth in larger more well-established websites. Those sites can tolerate a radical change in advertising conduits through their existing diversity of distribution channels. They also have ready access to more expensive methods that allow providing ads even when visitors run ad blockers. For small website owners like CoolGeeks, ads are (used to be) the foundation of the many ways they fund their content, besides the primary way: self-funded – paying themselves to host content available to you.
So we kindly request you either choose not to run an ad blocker or at the very least, whitelist CoolGeeks101.com from your ad blocker. There are many other ways you can help with the viability of this website described here
Thanks for considering our request and helping to ensure a vibrant and thriving Internet that enables small players to succeed!